Discover Jagermeister 1L:
The 56 botanical components in Jagermeister Liqueur create a powerful and balanced shot that is best served ice-cold. The original Jagermeister recipe was created in Wolfenbüttel, Germany, in 1878, and has remained unchanged since then, matured in German oak barrels that are nearly 100 years old. Aficionados advise keeping a bottle of Jagermeister in the freezer to drink at the optimal temperature. It’s traditionally used as an after-dinner digestive help, but it’s also a favorite cocktail ingredient. This bottle holds 1.75 liters.
Discover Assorted Liqueurs
Liqueurs are an alcoholic beverage made from distilled spirits and other ingredients including sugar, fruits, herbs, and spices. They are usually highly sweetened and un-aged beyond a resting time during manufacturing, if required, allowing their tastes to mix, and are often served with or after dessert.
Liquor, on the other hand, is sweet by nature, while liquor has a powerful taste that is everything from sweet. This word is really used to describe these sweetened spirits prepared with various tastes and extracts. One of the many reasons the two words are confused is because rum, brandy, and whiskey may all be used as a base spirit for liqueur. Liqueurs are liquors that have been sweetened and diluted. Liqueurs typically have an alcohol level of about 15% (compared to 40% in liqueurs), although they may reach up to 55%.
Liquors come in a variety of tastes, ranging from sweet and creamy to citrus-flavored and everything in between. Because many liqueurs are sweet and smooth, they may frequently be drunk without mixers or complex cocktail recipes.
About the Producer: Jägermeister
Wilhelm Mast worked as a vinegar producer and wine seller in Wolfenbüttel, Germany. Curt Mast (1897–1970), his son, was a lifelong enthusiast for the creation of spirits and liqueurs, and was eager to assist his father in the business from an early age. Curt developed the recipe for "Jägermeister" in 1934, when he was 37 years old and had taken over his father's business. Curt was a voracious hunter. Jägermeister translates to "Master Hunter," "Hunt Master," or "Master of the Hunt" in German. It is the title of a high-ranking officer in charge of hunting and gamekeeping affairs. Jägermeister was a job title that has been around for centuries. The new Reichsjagdgesetz (Reich Hunting Law) of 1934 re-defines the term, allowing senior foresters, game wardens, and gamekeepers in the German civil service to use it. When the new hunting law was enacted, Hermann Göring was appointed Reichsjägermeister (Reich Hunting Master). When Jägermeister was first introduced in 1935, Germans were already familiar with the brand, which they referred to as "Göring-Schnaps." Sidney Frank (1919–2006), who managed an American liquor importing company, was instrumental in bringing Jägermeister to a wider international audience. From the 1980s, he advertised the drink as a party drink to the youth and student market - a quite different niche than its previous conservative brand position in its native German market. A market research firm described him as "a promotional genius" for creating "an unpronounceable liqueur...drunk by elderly, blue-collar Germans as an after-dinner digestive aid... associated with 'party,'" according to New York magazine. Sidney Frank Importing was eventually purchased by Mast-Jägermeister in 2015.
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